A great personal branding headshot (or even a corporate headshot) conveys that magic mix of confidence and approachability. You want to look like a friendly badass who’s really fun to work with, but also competent AF.

But how do we get that showing in a photo? First, we need to have our basics down: lighting, posing, composition, background. Once we have those fundamentals in place, we can focus on the body language and emotion.

Let’s look at an example of an amazing headshot from a personal branding shoot.